Most business owners these days realize the importance and advantages of having their firm online. However, while a business site is almost a prerequisite in our data-driven age, simply being on the web is no longer enough. Let’s take a look at some ideas for How To Improve Your Company Website Search Engine Ranking.
Search engines drive the internet and companies like Google have become the go-to source for the majority of modern-day customers.
Depending on which statistics you believe, it’s now estimated as much as 80% of users now start their product or company search online in a search engine – with 50% then going on to find a new company or product as a result. Search engines drive the internet and companies like Google have become the go-to source for the majority of modern-day customers. You can also read easy tips to increase your SEO.
Optimizing pages, design and content
Likely you’ll already have heard the term Search Engine Optimization (SEO) – a complex process by which experts can propel sites up the Search Engine Results Pages (SERPs) to gain more exposure. SEO is a highly detailed and involved practice and, in truth, requires a professional’s expertise to see the best results.
Tips to improve your company site’s SEO
While it’s true successful SEO is considerably more complicated than most people realize, there are still many small tricks and tips you could employ that will help with the process – regardless of whether you’ve chosen to enlist the services of a specialist web marketing/SEO company. Below are just a few of the simpler tactics used by the pros to increase site rankings in search engines:
Tailor your content
Google and other search engines now rely heavily on complex Artificial Intelligence (AI) algorithms to generate their search results. These bots and the underlying coding are now so powerful that they effectively ‘read’ content, much like a human user. This allows search engines to produce much better, more accurate results. Consequently, when you’re writing content, you should take the time to keep things as concise as possible and include the most important content at the top of the page.
Think keywords
As noted above, search engines are now capable of interpreting text so you should ensure you include keywords and phrases that you think users might input to find a company like yours. So, for example, you might include “web designers in Tenerife” if your firm offers this service on the Canarian island.
Break up long paragraphs with headings
Headings help split up text, making it more legible and aiding site visitors in reading your content – however, they also bring another benefit in terms of SEO. Google is capable of understanding the <h> tag and places greater emphasis on text included within a header. With reference to the point above, you should try to make sure you include keywords in headings when you’re crafting content for your pages.
Use image tags when posting pictures
Your site will likely be powered by a Content Management System (CMS) like WordPress or similar which allows you to add, edit and delete content. While image recognition software has come on leaps and bounds in recent years, you should still add extra metadata (text-based information) when you’re adding images in the form of <alt> and description tags. It can also be a good idea to add captions to images, just to make it easier for Google to better understand what an image is.
