Since its humble beginnings as a university research project in 1998, Google has grown into a global search titan, dominating how we access information online. What started with a simple search algorithm has expanded into a multi-billion-dollar empire. Today, Google processes over 8.5 billion searches per day (as of 2023), accounting for a staggering 91% of the global search engine market share. The platform has become so synonymous with internet searches that “googling” is now a verb in its own right, vastly increasing the importance of appearing first page.
First page Google ranking is vital for online success
For businesses, this dominance presents both an opportunity and a challenge. Appearing on the first page of Google results isn’t just desirable—it’s essential. Studies show that 75% of users never scroll past the first page of search results, and the top five results account for 68% of all clicks. In practical terms, this means that if your website doesn’t rank on Google’s coveted first page, it’s almost invisible to potential customers. While it’s true you can take a DIY approach to SEO with a pro web marketing company will help you achieve these results.
Achieving and maintaining a top spot on Google can mean the difference between thriving in today’s digital economy or struggling to attract new business – particularly if you run an e-commerce company. Below we explore why appearing high in Google’s rankings is so critical.
Why Google ranking is essential
Google’s ranking isn’t just about vanity – it directly impacts how customers find and perceive your business and your brand. Here are the key reasons why being on Google’s first page is essential:
1. Increases website traffic
- The higher your website ranks, the more clicks it receives. Being on the first page can lead to a dramatic increase in visitors, while being on the second page (or beyond) results in minimal traffic.
- Studies show that the first result on Google gets 27.6% of all clicks, while the tenth result gets only 2.4%.
2. Generates new business opportunities
- A top Google ranking exposes your site to users searching for relevant products or services. This can lead to inquiries, sales and partnerships.
- Local businesses benefit even more as Google prioritises local search results, making it easier for nearby customers to find them.
3. Builds an online profile
- Ranking high establishes your brand as an authority in your industry. Customers are more likely to trust a company that appears prominently in search results over one buried on page three. Having this high rank will have a direct effect on your online marketing.
- Consistent visibility reinforces brand recognition over time.
4. Creates trust with clients
- Users often associate a high ranking with credibility and quality. If your website is one of the first they see, they’re more likely to trust your business. You should consider using a Customer Relationship Management app to discover how clients find your content and maintain ongoing relationships with your customers.
- Appearing on the first page also signals to users that Google, a platform they trust, has deemed your content relevant and valuable.
5. Offers global reach
- For businesses aiming to grow internationally, ranking high on Google enables them to attract customers from around the world. Taking time to understand your target market will allow you to focus your attentions on which areas of your promotions are working best for you.
- Combined with localisation efforts, good SEO can help businesses penetrate markets in different languages and regions.
6. Being below the top five can hurt your visibility
- If your website isn’t in the top five, your chances of being clicked drop significantly. The drop-off in user engagement is steep as you move further down the page.
- The difference between being ranked fifth and sixth could mean thousands of clicks, particularly in competitive industries. One great way to build your Google search engine ranking is to provide an online sitemap detailing your pages.
7. Users rarely check beyond page one
- Research consistently shows that 90% of users never click beyond the first page of search results. If you’re not there, you’re effectively invisible to most searchers.
- Even appearing on the second page sees a massive decline in traffic – websites here may receive less than 1% of total clicks.
8. Reduces reliance on paid advertising
- A strong Google ranking through organic SEO can reduce the need for costly pay-per-click (PPC) campaigns.
- While paid ads are effective, organic results often perform better long-term as users perceive them as more trustworthy.
9. Keeps you ahead of competitors
- If your competitors are ranking higher than you, they’re likely stealing potential customers. Achieving a higher rank helps level the playing field – or even puts you ahead.
- Regular SEO updates ensure your site remains competitive as algorithms and industry standards evolve.
10. Improves user experience (UX)
- Google prioritises websites that are user-friendly, fast and mobile-responsive. To rank well, you’ll need to optimise your site for these factors, indirectly improving your customer’s experience.
- A better UX not only helps rankings but also encourages visitors to stay on your site longer and engage with your content.
SEO vs social media vs online advertising
Search Engine Optimisation (SEO) is a non-negotiable part of any company’s digital marketing strategy. To take advantage of the opportunities, you really need to have a comprehensive and cohesive approach to your online marketing.
While social media and online advertising have their roles, nothing beats Google’s seemingly impartial search results when it comes to establishing trust and driving traffic.
Why you should partner with a web marketing expert
Investing in professional SEO services can make all the difference. Experienced SEO experts understand the intricacies of Google’s algorithms and how to adapt to its frequent updates. They can help ensure your site not only ranks well but stays at the top in a sustainable way.
Final thoughts
Ultimately, appearing on Google’s first page is about more than just visibility – it’s about building your reputation, growing your business and ensuring your customers can find you when they need you most. With the right strategy and ongoing effort, securing that coveted top spot could transform your business and set you apart from the competition.
