Instagram has become a go-to platform for businesses in today’s digital world. With its focus on visuals and a massive audience, it helps businesses connect more deeply with their customers. It’s more than just photo sharing; Instagram is a space where onlookers can turn into dedicated followers. In this guide, you’ll find tips to set up an Instagram business page and as well as how to grow your company’s presence on Instagram. And if you ever need a hand or some pointers on social media, check out a company like Deepbluemedia which offers Tenerife social media marketing and SEO but with a global client base.
With over a billion people using Instagram every month, it’s an excellent place for promotions, especially if you’re aiming to reach a younger crowd. The platform is a favourite among millennials and Gen Z, who love discovering new trends and products. This makes Instagram perfect for businesses to express their brand’s unique character, engage with future clients, and expand their reach. You may also be interested to read our article on the most popular social media platforms to get get an idea which is best for your business. This page will also give you information on the best social media platforms for your business.
Steps to set up an Instagram business page
Creating an Instagram business page is pretty easy, but you need to pay attention to the little details to make the most of what the platform offers. Here’s how you can get started:
- Download the Instagram App: Grab the Instagram app from the App Store or Google Play Store.
- Sign Up or Log In: Use your business email to set up a new account or log in to an existing personal account you want to switch to a business profile.
- Go to Settings: Click on the profile icon in the bottom right, then the three lines in the top right, and choose “Settings.”
- Switch to Professional Account: Under “Settings,” tap “Account” and then “Switch to Professional Account.”
- Select Business: You’ll need to decide between “Creator” and “Business.” Pick “Business.”
- Connect to a Facebook Page: To get extra features like ads and analytics, link your Instagram business account to a related Facebook Page. This step isn’t mandatory but is highly advised.
- Complete Your Profile: Fill out your business details, such as contact info, business type, and a quick bio that explains your business.
- Upload a Profile Picture: Use a top-notch image that symbolises your brand, like your logo.
- Post Your First Image: Get started by sharing your first post on your new Instagram business page.
Other platforms you might want to consider
Of course, Instagram is just one of a myriad of social media platforms that offer business pages. If you want to integrate with these other platforms, see below for more information:
How to set up a YouTube business channel
How to set up a LinkedIn business page
How to set up an Facebook business page
If you’re in any doubt about the importance of social media, click to learn about the power of social media for business.
Closing thoughts
Getting your Instagram business page up and running is just the start. To truly tap into the platform’s potential, you’ll want to focus on crafting engaging content and keeping your brand’s presence consistent. Here are some pointers to help you thrive:
- Use the Right Image Sizes: Ensure your profile picture and posts are correctly sized for Instagram. Your profile picture should be 320×320 pixels, while post images are best at 1080×1080 pixels. Also, remember the importance of hashtags in your posts.
- Include Images and Videos: Posts featuring images and videos tend to grab more attention. Use top-quality visuals to narrate your brand’s story and display your offerings.
- Post Regularly: Staying consistent is crucial. Aim to post multiple times a week to keep your audience hooked and updated on your business.
- Make Posts Engaging: Drive interaction by posing questions, using story polls and encouraging your followers to share their stories. You should also pick relevant hashtags for your posts.
- Utilise Instagram Stories and Reels: Stories and Reels are fantastic for giving behind-the-scenes peeks and swift updates. They can help make your brand more approachable and up-to-date.
- Monitor Analytics: Use Instagram Insights to track how your posts are doing, get a feel for your audience, and tweak your strategy based on what clicks.
Stick to these tips and put in the time to handle your page, and you’ll build a buzzing online community that backs your business and helps hit your marketing targets. Check out our link for more detailed info on social media marketing.
If used right, Instagram is a dynamic tool, and with the right game plan, your business can reap big rewards.
