In the vast and ever-growing landscape of YouTube, it can be challenging for content creators to stand out and attract viewers. With thousands of videos uploaded every hour, getting your content noticed requires strategic promotion and optimisation. Read on for Tips to Promote Your YouTube Videos and Improve Your Watch Figures.
Despite the challenges involved in building a YouTube channel, there are thankfully some tried and tested tips and techniques that can help you increase your viewer figures and enhance the visibility of your YouTube videos. From crafting compelling thumbnails to optimising video descriptions and leveraging social media platforms, below are some actionable tips to boost your watch figures and engage your audience effectively.
A Brief History of YouTube, Google, and Alphabet
YouTube, founded in 2005, quickly became the go-to platform for video sharing, entertainment and content creation. In 2006, Google recognised its potential and acquired YouTube, integrating it into its suite of digital services. As part of a corporate restructuring in 2015, Google formed a new holding company called Alphabet Inc., under which YouTube continues to thrive as one of the world’s largest video-sharing platforms.
YouTube Statistics: A Snapshot of the Platform’s Reach
YouTube remains one of the internet’s success stories and is one of the most popular social media channels. Indeed, the platform’s stats are somewhat mouthwatering:
- Hours of video watched per day: Around 1 billion hours
- Hours of video uploaded per minute: Approximately 500 hours
- Total monthly users: Around 2.6 billion
- Total daily active users: Over 30 million
Somewhat surprisingly, YouTube is also the world’s second-most popular search engine behind sister company, Google.
Difficulties for Content Creators to Get Viewers
Content creators can face several significant challenges when it comes to attracting viewers to their YouTube videos. These difficulties include:
- Oversaturation of the platform: With millions of videos available, it’s easy for content to get lost in the noise.
- Limited discoverability: YouTube’s algorithm favours popular channels, making it harder for new creators to gain exposure.
- Establishing a loyal audience: Building a dedicated fan base takes time and consistent effort.
- Competition for attention: Viewers have countless options, making it essential to captivate their interest quickly.
Tips to Increase Viewer Figures on Your Videos
While it’s undoubtedly challenging establishing a successful YouTube channel, building subscribers and increasing your viewing stats, there are some proven methods that will help improve your prominence on the platform:
- Create compelling thumbnails that grab attention and accurately represent your video’s content.
- Craft catchy and concise titles that pique curiosity and are optimised for search.
- Write comprehensive and keyword-rich video descriptions to enhance discoverability.
- Use relevant tags to help YouTube’s algorithm categorise and recommend your videos.
- Add timestamps or timecodes to your video descriptions, enabling viewers to navigate to specific sections of interest. These are typically referred to as chapter links and, as well as allowing viewers to jump around your edit, they also serve as a very useful guide for YouTube to understand your video content.
- Engage with your audience by responding to comments and encouraging discussion. You should also pin a comment to the top of the page and ‘heart’ at least one.
- Cross-promote your videos on other social media platforms to reach a wider audience.
- Collaborate with other YouTubers or influencers in your niche to tap into their established audience.
- Utilise SEO techniques to optimise your video’s metadata and increase visibility in search results.
- Consistently upload high-quality content and establish a posting schedule to build anticipation and loyalty.
Note – if the above sounds complicated, you should consider approaching a professional media company like Deepbluemedia (video production Tenerife) for advice on everything from video editing to building your YouTube channel and increasing viewers. Alternatively, if you’re looking to take a more DIY approach, here’s a review of the best video editing software which will at least get you started with making professional edits.
The YouTube Partner Program and Monetising Video Content
The YouTube Partner Program offers content creators the opportunity to monetise their videos and earn revenue through various channels, including ad revenue, channel memberships, merchandise shelf and Super Chat. To be eligible for the program, channels must meet specific requirements, such as having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. The program provides creators with tools, resources and insights to further grow their channels and monetise their content effectively.
A Successful YouTube Channel Takes Time, Commitment and Strategy
Promoting your YouTube videos and improving your watch figures requires a combination of strategic optimisation, engaging content and consistent effort. By implementing the tips outlined in this article and staying committed to providing value to your audience, you can enhance your visibility, attract more viewers, and create a thriving YouTube channel
