In terms of search engine optimisation (SEO), backlinks have long been a cornerstone of effective strategies. A backlink, also known
What is organic reach?
In terms of your online marketing arsenal, there are several strategies businesses can employ to promote their products or services.
What is User-Generated Content and why it works
Today’s digitally-enhanced world means businesses are constantly searching for innovative ways to engage their audience and strengthen their brand. One
Ten cost-effective solutions for online marketing
The digital revolution has transformed the way businesses approach marketing. Gone are the days when companies had to spend vast
Examples of great CTA prompts
A Call to Action (CTA) is one of the most powerful tools in digital marketing. It’s a prompt on a
Tips to increase your website traffic
Today, the web and online marketing are more important than ever for business growth and the competition for online visibility
Tips to boost your e-commerce sales
Today, the value of the e-commerce market is staggering, with global sales expected to exceed $6 trillion by the end
What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) plays a pivotal role in how companies manage their interactions with current and potential customers. In
What is branding?
Branding is a term that’s often thrown around in discussions about business success and customer loyalty, but it’s also one
How to develop your online marketing strategy
In the digital world of today, an effective online marketing strategy is essential for any business aiming to stay competitive.
What is Deepfake technology and how does it work?
In recent years, Artificial Intelligence (AI) has advanced at an astonishing pace, bringing about a shift in how industries operate
How to give another person access to your Facebook page
Want to let someone else help you manage your Facebook Page? You can! Here’s how to share control with someone
Tips to set up an Instagram business page
Instagram has become a go-to platform for businesses in today’s digital world. With its focus on visuals and a massive
How to set up a Facebook business page
In today’s digital world, having a solid online presence is vital for businesses, and Facebook is one of the best
How to set up a YouTube business channel
YouTube is a massive force in the social media world, providing a fantastic way for companies to connect with their
Tips to set up a LinkedIn page for your business
LinkedIn isn’t just another social media platform; it’s a powerful tool for business marketing. It’s a place where professionals connect,
Facebook Marketing And Tips To Build Your FB Business Profile
In recent years, social media platforms have completely upended traditional marketing and PR with, in particular, Facebook reigning supreme (especially from the perspective of business promotions).
How to make money from your YouTube channel
YouTube, launched in 2005, has quickly risen to become one of the world’s most influential social media platforms. With over
The best new AI productivity tools you need to try today
Artificial Intelligence (AI) has revolutionised the way we work and has become an essential part of our lives. From automating tasks to providing intelligent insights, AI productivity tools offer immense potential to boost efficiency and creativity. As the sophistication and capacities of AI improves almost daily, below is a selection of the best AI tools across various categories that can enhance productivity, streamline workflows and help unleash your full creative potential.
Tips to Promote Your YouTube Videos and Improve Your Watch Figures
In the vast and ever-growing landscape of YouTube, it can be challenging for content creators to stand out and attract viewers. With millions of videos uploaded every hour, getting your content noticed requires strategic promotion and optimisation.