In terms of search engine optimisation (SEO), backlinks have long been a cornerstone of effective strategies. A backlink, also known
What is organic reach?
In terms of your online marketing arsenal, there are several strategies businesses can employ to promote their products or services.
What is User-Generated Content and why it works
Today’s digitally-enhanced world means businesses are constantly searching for innovative ways to engage their audience and strengthen their brand. One
What does Google’s mobile-first policy mean?
In recent years, mobile internet browsing has overtaken traditional web browsing on laptops and desktops. As of 2023, over 60%
Ten cost-effective solutions for online marketing
The digital revolution has transformed the way businesses approach marketing. Gone are the days when companies had to spend vast
What is a CDN and how can it help your website?
As users demand faster and more efficient websites, businesses must adapt to keep up in the rapidly evolving digital landscape.
Examples of great CTA prompts
A Call to Action (CTA) is one of the most powerful tools in digital marketing. It’s a prompt on a
Tips to increase your website traffic
Today, the web and online marketing are more important than ever for business growth and the competition for online visibility
Tips to boost your e-commerce sales
Today, the value of the e-commerce market is staggering, with global sales expected to exceed $6 trillion by the end
How to make a multi-language website
In today’s globalised world, having a website that caters to speakers of multiple languages is more important than ever. If
Tips to optimise website performance
Website performance optimisation is a crucial aspect of web development that directly affects user experience, search engine rankings and ultimately,
What is a CTA in web design?
Web design involves various tools and strategies to ensure a website not only looks appealing but also effectively guides users
Website builder sites vs CMS platform websites
With the considerable advances in coding technologies and online services, building a website today has never been easier. The rise
How sitemaps could supercharge your SEO
A sitemap is a file that provides a detailed map of your website’s structure. Think of it as a guidebook
How to write great website text
Creating excellent website copy is essential for any business or personal brand looking to establish a strong online presence. It’s
What causes website bounce – and ways to stop it
In today’s highly competitive and cut-throat online landscape, getting visitors to your website is only half the battle. The real
How to optimise your website graphics for SEO
Search Engine Optimisation (SEO) is a critical component of digital marketing in today’s hyper-connected world. With over 2 billion websites
How do AI video editors work?
Artificial Intelligence (AI) is revolutionising the video editing industry by automating many tasks that were previously time-consuming, labour-intensive and costly.
The most popular website builder platforms
In recent years, the rise of website builder platforms has transformed the way individuals and businesses create their online presence.
What is Abandoned Cart Syndrome – and how to avoid it
E-commerce has created incredible opportunities for retailers, enabling them to reach a global customer base without the limitations of physical