In terms of search engine optimisation (SEO), backlinks have long been a cornerstone of effective strategies. A backlink, also known
Why are SMEs so frequently targeted by cybercriminals?
Setting up a business is a monumental task that often requires years of planning, investment, and hard work. Many small
What is organic reach?
In terms of your online marketing arsenal, there are several strategies businesses can employ to promote their products or services.
What is User-Generated Content and why it works
Today’s digitally-enhanced world means businesses are constantly searching for innovative ways to engage their audience and strengthen their brand. One
What does Google’s mobile-first policy mean?
In recent years, mobile internet browsing has overtaken traditional web browsing on laptops and desktops. As of 2023, over 60%
Presenting Olympus Mons: the largest mountain in the solar system
Mars, our intriguing red neighbour, has held human fascination for centuries. One of its most astonishing features is Olympus Mons,
Ten cost-effective solutions for online marketing
The digital revolution has transformed the way businesses approach marketing. Gone are the days when companies had to spend vast
What is a CDN and how can it help your website?
As users demand faster and more efficient websites, businesses must adapt to keep up in the rapidly evolving digital landscape.
What is open-source software?
Open-source software (OSS) refers to applications that have source code freely available for anyone to view, modify, and distribute. The
Why should you look people in the eye when you toast a drink?
Toasting a drink is a tradition that spans the globe, bringing people together in moments of celebration, camaraderie and even
Examples of great CTA prompts
A Call to Action (CTA) is one of the most powerful tools in digital marketing. It’s a prompt on a
What is the Wayback Machine and how does it work?
The Wayback Machine is a digital archive of the World Wide Web, created by the Internet Archive, a non-profit organisation
Tips to increase your website traffic
Today, the web and online marketing are more important than ever for business growth and the competition for online visibility
The importance of website backups
Building a website is a time-consuming process that can take weeks, months or even years to perfect. It involves careful
The release of macOS Sequoia including Apple Intelligence
An Operating System (OS) is the backbone of any computer, serving as the intermediary between the hardware and the software,
What are the most popular blogging platforms?
The rise of blogging has been one of the most significant developments in the history of the internet, giving millions
Tips to boost your e-commerce sales
Today, the value of the e-commerce market is staggering, with global sales expected to exceed $6 trillion by the end
How to make a multi-language website
In today’s globalised world, having a website that caters to speakers of multiple languages is more important than ever. If
What is SSL in web development?
Secure Socket Layer (SSL) is a standard security protocol used in web development to create encrypted links between a web
What are website plugins?
In the early days of the internet, websites were created from scratch using HTML and other basic coding languages. If